The vision is clear

After spending, too much, time harping on the fact that even the best bicycles in the world are still built in a way that leaves us having to almost immediately alter them, a good conversation over a cup of coffee resulted in the much deliberated question. Will I do something to solve the problem, or do I leave it to someone else to do and live with the status quo.

The decision was pretty simple… Start designing bicycles “backwards.” It sounds strange, and it is certainly a departure from the current approach, but by looking at the ways people are using their bicycles in the real world it would be possible to build bicycles the address these functions and requirements.

The vision was clear. Build bicycles that makes riding safer, more convenient and more enjoyable for all riders, and so our work begun.

Identify the problem

Then work on the solution